Turn Your Old Leads Into New Appointments
You’ve already paid to generate your old leads and past customers. Relay reaches back out by text and call, finds out who is ready now, books them in and keeps everyone else warm, without your team spending days on the phone.
- Re-engages old leads and past customers at scale
- Finds out who is ready now and books them
- Updates every record and respects every opt-out
Your Next Customers Are Already in Your CRM
Most businesses sit on years of leads that never converted, quotes that went quiet and past customers who haven’t been back. Circumstances change: budgets free up, timelines move and needs come back. But nobody has time to call through thousands of old contacts.
Relay does the outreach for you. It contacts the people you’re permitted to reach, has a real conversation about where they are now, books the ones who are ready, records timelines and preferences for the rest and removes anyone who opts out.
How a Reactivation Campaign Works
You choose the list, the message and the rules. Relay handles every conversation and tells you who is ready.
Conversations, not blasts
Every reply gets a thoughtful, personal response, so even a one-word answer can turn into a booked appointment.
Respectful by design
Relay contacts the people you’re permitted to reach, honors opt-outs instantly and keeps a record of every message.
Know Exactly Who Is Ready to Buy
Relay sorts every reply into a clear outcome: booked, interested, later, not interested or opted out. Your team sees the warmest opportunities first, with the conversation and notes on each record.
- Every reply categorized automatically
- Appointments booked on the right calendars
- Notes and timelines saved for later follow-up
- Audience
- Leads from last spring
- Contacted
- 1,200 by text
- Replies
- Sorted by Relay
- Next
- Warm leads to your team
Every Reply Becomes a Clear Next Step
Relay reads each reply and takes the right action, so nothing sits unanswered in an inbox.
Booked and handed to your team
- Relay confirms what they need
- Appointment booked on the right calendar
- Owner alerted with the conversation
- Stage updated in the CRM
Timeline saved, follow-up scheduled
- Relay asks when to check back
- Preferences and notes saved
- Follow-up date set in the CRM
- Opt-outs removed instantly
Get More From the Leads You Already Paid For
Reactivation is often the quickest source of new appointments, because the interest was there all along.
New business, no new ad spend
Book appointments from contacts you’ve already generated and paid for.
Every reply handled
Relay answers each reply individually, at a pace no team could match by hand.
Your team talks to buyers
Salespeople spend their time on interested, booked prospects instead of cold lists.
A cleaner CRM
Outdated records, timelines and opt-outs are updated automatically.
Talk to a Relay Agent Right Now
Rachel is a live Relay agent. Ask her anything, or play the part of an old lead who went quiet and see how she reopens the conversation.
- Natural, real-time conversation
- Your questions, rules and handoffs
- Every conversation summarized in the CRM
Database Reactivation FAQs
Want to see what’s hiding in your database? We’ll plan a first campaign around your list and your offer.
What is database reactivation?
Database reactivation means reaching back out to old leads, past customers and unconverted inquiries to find out who is ready to buy now. Relay runs the outreach and handles every reply.
Who can Relay contact?
Relay is intended for contacts you’re permitted to reach, such as people who inquired with your business or past customers who agreed to hear from you. You remain responsible for consent, and we’ll walk through best practices during setup.
Does Relay use text, calls or both?
Both. Most campaigns start with a personal text, and Relay can follow up with an AI call when a contact shows interest or prefers to talk.
What happens when someone opts out?
Relay stops messaging them immediately, confirms the opt-out and marks the record in the CRM so they aren’t contacted again.
Can I use my existing list?
Yes. You can import contacts into Relay CRM or work from the leads already there, then choose who to include in each campaign.
Explore Other Use Cases
Wake Up the Leads You Already Have
See how Relay reactivates your database, books the contacts who are ready and keeps everyone else warm.