Put AI to
Work Wherever Conversations Drive Revenue.
Relay can be deployed across your sales, intake, follow-up, booking and customer communication processes.
Start with one high-value use case or connect multiple workflows across your organization. Relay adapts around how your business actually operates.
Turn More Enquiries Into Opportunities
Respond to New Leads Immediately
When someone calls, submits a form or reaches out to your business, speed matters.
Relay can engage the lead immediately, understand what they need, capture the right information and move them toward the appropriate next step.
Ideal for:
- Website enquiries
- Paid advertising leads
- Landing page conversions
- Inbound phone calls
- Campaign responses
Answer Calls When Your Team Can't
Your best lead shouldn’t be determined by whether someone happened to answer the phone.
Relay can handle inbound conversations when your team is busy, after hours or across multiple locations—while capturing the conversation and determining what should happen next.
Use Relay to:
- Answer common questions
- Qualify the opportunity
- Capture customer information
- Route or escalate when appropriate
- Identify the reason for the call
- Create and update CRM records
- Determine urgency
Recover Opportunities That Would Otherwise Be Lost
Missed-Call Recovery
A missed call does not need to become a lost customer.
Relay can immediately continue the conversation through SMS or follow-up, capture the prospect’s needs and keep the opportunity moving.
Instead of relying on someone to remember to call back, the recovery process begins automatically.
Follow Up With Leads That Go Quiet
Most leads don’t convert after one conversation.
Relay can continue appropriate follow-up based on what actually happened—whether someone stopped responding, requested more time, received an estimate, missed an appointment or simply wasn’t ready yet.
Follow-up can include:
- AI voice
- Tasks for your team
- SMS
- Scheduled future outreach
- CRM stage changes
The objective is simple: every viable opportunity gets a next step.
Lead Qualification & Intelligent Routing
Not every enquiry belongs with the same person—and not every lead deserves the same amount of attention.
Relay can gather the information your organization needs before involving your team.
Qualification can be customized around your business, including:
- Service needed
- Urgency
- Location
- Property or project details
- Budget
- Existing customer status
- Timeline
- Custom qualification criteria
- Buying intent
Qualified opportunities can then be routed to the appropriate salesperson, location, department or workflow.
Automated Appointment Booking
Relay doesn’t need to stop at collecting a phone number.
Qualified prospects can move directly into scheduling, helping businesses reduce the gap between “I’m interested” and “I’m booked.”
Relay can support:
- Sales appointments
- Discovery calls
- Consultations
- Property appointments
- Estimates
- Follow-up meetings
- Service appointments
Lead & Database Reactivation
Your next customer may already be sitting in your database.
Relay can reconnect with previous enquiries, old opportunities and dormant contacts to determine who is still interested and bring qualified prospects back into an active sales process.
Examples include:
- Old website leads
- Expired opportunities
- Unclosed sales opportunities
- Existing customer lists
- Previous estimates
- Seasonal campaigns
- Past enquiries
Instead of handing your team thousands of records to work manually, Relay can help identify the conversations worth having.
Outbound Sales & Follow-Up Campaigns
Relay can support structured outbound campaigns where AI handles the initial conversation, identifies interest and moves qualified opportunities toward your team.
The same model can be used for:
- Lead follow-up
- Campaign response
- Database reactivation
- Sales qualification
- Appointment setting
- Renewal or retention outreach
- Customer outreach
Your team spends less time working through lists and more time speaking with people who are ready for the next conversation.
For example:
prospect isn't ready
Event, Trade Show & Campaign Follow-Up
Collecting leads is easy. Following up with all of them quickly and consistently is not.
Relay can turn event and campaign leads into an organized follow-up process immediately after the interaction.
The same model can be used for:
- Trade shows
- Promotional campaigns
- Conferences
- Webinars
- Product demonstrations
- Lead-generation campaigns
- Consumer events
The event ends. The sales process doesn’t.
One System Across Every Location
Relay can support organizations where conversations need to be managed across multiple offices, branches, territories or locations.
The system can be configured around factors such as:
- Customer location
- Agent availability
- Service territory
- Service requested
- Department
- Lead ownership
- Business hours
- Escalation rules
Whether you operate one location or hundreds, the goal is the same: give every customer a consistent experience while getting the conversation to the right place.
Customer Communication & Service
One Platform. Many Ways to Deploy It.
The technology is the same. The use case is configured around the business.
Real Estate
A real estate company may use Relay to qualify sellers.
Automotive
An automotive group may deploy it across hundreds of service locations.
Home Services
A home services company may use it to answer after-hours calls and book estimates.
Legal
Agency
An agency may use it to qualify inbound prospects and reactivate old leads.
Consumer Brand
A consumer brand may use it to follow up with thousands of leads generated at an event.
You don't need to automate everything on day one.
Start with the conversation where your business is losing the most time, leads or revenue. Relay can be configured around that use case first—and expand as your needs grow.
Tell us where conversations are breaking down. We’ll show you how Relay can help.