AI Voice, SMS & CRM Automation

Use Cases · Customer Service

AI Customer Service With a Manager in the Loop

Relay answers every call from your existing customers, works out what they need and handles the routine requests itself. Anything that needs a decision goes to your manager with a clear summary, and Relay calls the customer back with the answer.

RRachel · Inbound call · Existing customer
CustomerHi, I’m just checking where my order is.
RachelOf course, Dana. Order 48213 left the warehouse this morning and is due Thursday. Want me to text you the tracking link?
CustomerYes please, that’s perfect.
RachelSent. Is there anything else I can help with today?
Captured
Order 48213Status requestTracking sent
✓Resolved on the first callNo staff time needed · Logged to CRM
↻Case closedStatus update · 2 min
24/7Agents available around the clock
< 30 secAverage first response time
100%Conversations logged to the CRM
5+Channels connected
Customer Service

Most Calls Need an Answer. Some Need a Decision.

Existing customers call all day. Where is my order? What’s happening with my claim? Why was I charged twice? Your technician didn’t show up. Every call pulls someone away from their work, and the ones that need a manager turn into hold music, internal messages and a callback that too often slips.

Relay answers every one of those calls. It works out what the customer needs, resolves the routine requests on the spot and brings the rest to the right manager with a clear summary. When the manager decides, Relay goes back to the customer, explains the outcome and records everything in the CRM.

Calls Relay can take
Order and job statusClaims intakeBilling questionsComplaintsReturns and refundsReschedulingWarranty requestsAccount changes
How It Works

How Relay Closes the Loop on Every Request

Relay does the talking, the note-taking and the follow-up. Your manager only does the deciding.

☎01 · CustomerCustomer callsAny hour, by phone, SMS, email or chat
●02 · AI agentRelay understandsIdentifies the request, checks the account and gathers the details
◆03 · DecisionNeeds a manager?
No → Relay resolves it nowYes → summary to a manager
✎04 · Your teamManager decidesReplies by text, email or the Relay app: approve, adjust or take over
✓05 · OutcomeRelay closes the loopCalls the customer back, confirms the outcome and logs it in the CRM
CustomerAI agentDecisionYour teamOutcome
✓

Relay resolves on its own

Routine requests are answered on the first call, using your knowledge base, customer records and the rules you set.

Status updatesTracking linksReschedulingPolicy questionsDocument requestsAddress changes
↗

Relay brings to a manager

Anything outside your rules is summarized and sent to the right person, with a suggested next step and the full conversation attached.

Refunds and creditsClaims over a limitComplaintsExceptionsUpset customersRequests for a person
Manager in the Loop

Your Manager Makes the Call. Relay Makes the Calls.

When a request needs a decision, Relay sends your manager a short summary by text, email or in the Relay app, with the customer’s history and a suggested next step. The manager replies in plain language, like “approve it and make the credit $25”, and Relay takes it from there.

RRelayApproval needed · Customer servicejust now
Case summaryDana Whitfield wants a replacement for a late order.
Order
48213 · 6 days late
Customer
4 years · 11 orders
Mood
Frustrated, polite
Suggested
Express replacement + $20 credit
ApproveRefund insteadI’ll call her
Approve it, and make the credit $25.Mark · Customer Service Manager
✓Got it. Calling Dana now with the update.
✓Dana called backReplacement + $25 credit confirmed
Every Outcome Handled

Happy or Not, Every Customer Gets a Clear Answer

Relay doesn’t just deliver the decision. It listens to how the customer responds and takes the right next step.

Customer“Perfect, that works. Thank you!”
Customer is happy

Confirmed, closed and logged

  • Relay confirms the outcome and any next steps
  • Written confirmation goes out by text or email
  • The case is closed and the CRM record updated
  • An optional satisfaction check a few days later
Customer“Honestly, that’s not good enough.”
Customer isn’t happy

Escalated with the full story

  • Relay acknowledges it and asks what would make it right
  • The manager gets the update and the customer’s request
  • A personal callback is arranged when it’s needed
  • Nobody has to repeat their story
Why It Matters

Give Your Team Its Time and Energy Back

Relay handles the repetitive conversations so your people can focus on the customers who need them.

01Focus

Fewer interruptions

Routine status, billing and policy calls stop pulling people away from the work in front of them.

02Speed

Faster decisions

Managers get a clear summary and a suggested next step instead of a voicemail, a sticky note or a hallway conversation.

03Follow-through

No more phone tag

Relay calls the customer back as soon as there’s an answer, at any hour, and keeps the case open until it’s resolved.

04Visibility

A record of every case

Every call, decision and outcome is summarized in the CRM, so anyone on the team can pick up where things left off.

Hear It for Yourself

Talk to a Relay Agent Right Now

Rachel is a live Relay agent. Ask her anything, or play the part of one of your customers and see how she listens, asks the right questions and moves toward a resolution.

Rachel is livePress play and talk to her. She’s a Relay agent.
✓Lead qualifiedBudget and timeline captured
☷Meeting bookedTue 11:00 · Video call
↻CRM updatedStage moved to Booked
Questions

Customer Service FAQs

Want to see Relay handle your own customer calls, escalation rules and callbacks? We’ll walk through it with your team.

What kinds of customer service calls can Relay handle?

Order and job status updates, claims intake, billing questions, complaints, returns and refunds, rescheduling, account changes and general questions. You decide which requests Relay resolves on its own and which go to a person.

You set the rules. Refund or credit amounts, claim types, customer tier, keywords, how upset the customer is or a direct request to speak to someone can all trigger an escalation. Anything outside your rules is summarized and sent to the right manager.

By replying to the text or email Relay sends, or in the Relay app. Managers can write in plain language, such as “approve the replacement and add a $25 credit”, and Relay follows up with the customer.

Relay acknowledges it, captures what the customer is asking for and escalates again with the full conversation, or arranges a callback from a person. The case stays open until it’s resolved.

Relay works from your knowledge base, your Relay CRM records and the systems you connect through integrations. We’ll map what’s possible with your setup during the demo.

More Use Cases

Explore Other Use Cases

Get Started

Give Your Customers Answers, Not Hold Music

See how Relay answers your customer calls, brings decisions to your managers and closes the loop, with every case logged in one CRM.