Reach Every New Lead in Seconds, Not Hours
When someone fills out a form, responds to an ad or sends an inquiry, Relay calls or texts them within seconds, asks your qualifying questions and books the appointment while their interest is at its peak.
- Calls or texts new leads within seconds, 24/7
- Qualifies with your own questions and rules
- Books the appointment and updates the CRM
The First Business to Respond Usually Wins
Leads are most interested in the minutes right after they reach out. Wait an hour and they’ve moved on, booked with a competitor or forgotten they asked. Yet most teams can’t drop everything to call each new lead the moment it arrives, especially at night and on weekends.
Relay responds the moment a lead comes in, from any source. It calls or texts, asks the questions your team would ask, books qualified leads straight onto the calendar and sends the rest into the right follow-up, with every step recorded in the CRM.
From New Lead to Booked Appointment in Minutes
Prewritten messages where the step should be predictable. An AI agent where it needs a real conversation. Here’s a typical path.
Every source, one fast response
Leads from ads, forms, portals and inbound messages all get the same fast, consistent first response.
Follow-up that doesn’t give up
If a lead doesn’t answer, Relay keeps trying by call and text on the schedule you set, then hands off or nurtures.
Hot Leads Go Straight to the Right Person
Relay checks every conversation against your criteria and routes the lead by service, location, budget or availability. The right team member gets an alert with the summary, and the appointment is already on their calendar.
- Routing by service, territory or value
- Instant alerts with a full summary
- Assignment rules you control
- Source
- Meta lead form
- First contact
- 12 seconds after submit
- Qualified
- Homeowner · $220/mo bill
- Booked
- Thu 5:30 PM
Ready Now or Ready Later, Every Lead Gets a Next Step
Relay doesn’t just respond fast. It makes sure no lead is left without a plan.
Qualified and booked
- Your questions asked in a natural conversation
- Appointment booked on the right calendar
- Reminders sent before the meeting
- Owner alerted with the full summary
Nurtured until they are
- Timeline and reason captured
- Added to a follow-up sequence you approve
- Relay checks back at the right time
- Re-qualified and booked when ready
Turn More of Your Ad Spend Into Appointments
Faster response means fewer wasted leads and more appointments from the same budget.
More leads reached
Leads are contacted while they’re still interested, not hours later.
Less time chasing
Your team talks to qualified, booked prospects instead of dialing through cold lists.
Nights and weekends covered
A lead that arrives at 10 PM on a Saturday gets the same instant response.
Know which sources convert
Every lead, conversation and outcome is tracked in the CRM by source.
What Are Missed Calls Costing You?
Move the sliders to estimate the revenue your business could be losing to unanswered calls each month, based on your own numbers.
Estimates are based only on the numbers you enter and are for planning purposes. Your results will vary.
Talk to a Relay Agent Right Now
Rachel is a live Relay agent. Ask her anything, or play the part of a brand-new lead and see how quickly she qualifies you and moves toward a booked appointment.
- Natural, real-time conversation
- Your questions, rules and handoffs
- Every conversation summarized in the CRM
Instant Lead Response FAQs
Want to see Relay respond to your own lead sources? We’ll map it to your forms, ads and qualifying questions.
How fast does Relay respond to a new lead?
Relay can respond within seconds of a lead arriving, by call, text or both, at any hour. You choose the channel and timing for each lead source.
Which lead sources does Relay work with?
Website forms, landing pages, Meta and Google lead ads, listing portals, chat widgets and inbound texts, plus other sources you connect through integrations.
What if the lead doesn’t answer?
Relay follows your retry rules, mixing calls and texts over the timeframe you set. When a lead replies or books, the sequence stops automatically.
Can Relay qualify leads before booking?
Yes. Relay asks your qualifying questions, such as budget, timeline, location or service type, and only books leads that meet your criteria. Others are routed or nurtured.
Is it okay to call leads this quickly?
Relay is built for contacting people who have asked to hear from you, with consent and opt-out handling in the workflow. You stay responsible for your consent practices, and we’ll walk through best practices during setup.
Explore Other Use Cases
Be the First Business Every Lead Hears From
See Relay respond to your leads in seconds, qualify them and book the appointment automatically.